Branding Colour Plan – Concha & Toro
The colour issue:
How to refresh a big company’s branding identity through colour?
In a colour-based interactive exhibition, there was the need to provide the historical context, both international and Chilean, of how the contemporary knowledge of colour we have today was developed during time. Additionally, the information had to allow users to navigate and interact with it.
The solution: orange freshness for Concha & Toro
My role: colour consultant, creation of the chromatic proposal.
Year: 2015.
Development of study and chromatic proposal for the redesign of the corporate image and change of company profile of Viña Concha & Toro. Carried out together with AGR Diseño.
Commissioner: Concha & Toro, Chile.
