Bodega Trivento – Branding Colour Plan
The colour issue: How do you create a fresh colour identity in a tradition-bound industry?
Colour Design | Branding Design | Colour & Identity | Strategic Colour
In 2012, Bodega Trivento—part of the Viña Concha y Toro group—was an emerging player in Argentina’s rising wine market. The challenge was to develop a fresh, distinctive colour identity that would set the brand apart in a landscape dominated by traditional palettes of deep reds, greens, and browns.
As Colour Designer and Consultant, I worked closely with the client to shape a chromatic identity that felt young, modern, and aligned with Trivento’s name and story. “Trivento,” meaning “three winds” in Spanish, became the conceptual starting point for a deep visual exploration of Mendoza’s natural environment—its windswept skies, mountainous landscapes, and vibrant vineyards.
From this research, I proposed a bold and unexpected key colour: a crisp, windy blue, evoking the clarity and movement of the Argentine skies. This hue stood out in the wine sector and positioned Trivento as a brand committed to innovation and contemporary appeal. To complement this, I designed a natural colour palette inspired by the region’s textures and tones—earthy browns and beiges, stone greys, and light sky blues—ensuring consistency and versatility across all future applications.
The colour identity was developed in collaboration with AGR Diseño, who designed the overall brand and standards manual. Today, Trivento is the number one Argentine wine brand in global sales, and its visual identity continues to reflect the forward-thinking values that set it apart from the beginning.
Year: 2012
Client: Bodega Trivento, Argentina | Viña Concha y Toro, Chile.
